WHO WE ARE

The way businesses reach customers is changing.  Marketing is changing.  Customers demand more choice and greater flexibility.   But coupons haven’t changed.  Each year, 99% of the newspaper inserts and direct mail pieces that retailers send to customers end up in the trash.  Although online coupons represent just about 3% of all coupon redemptions (up from 1% last year), most retailers haven’t used the flexibility of the internet to change the promotional experience or enhance coupon effectiveness.  They treat online coupons just like print coupons – customers receive an email, or click on a banner ad, and see an offer for a product they probably don’t even want.

At CouponKong, we’ve figured out a better solution.  Its a simple idea with powerful implications:  Give your customers a choice.  We empower you to harness the internet to drive sales and know your customers better. By making coupons interactive, you pick the products you want to discount, and your customers create coupons for the bundle of products they actually want.

Founded by a bunch of smart advertising execs and Wharton MBAs, CouponKong is a revolutionary new couponing medium that allows retailers to start a long-term conversation with their customers.  We’ve developed a sophisticated set of easy-to-use tools that allow retailers to engage with consumers, and drive them from the web into the store.  After all, when you know exactly what your customers want, you can tailor promotions to keep them coming through the door, again and again.

CouponKong was recently selected for inclusion in the Venture Initiation Program, a start-up incubator at the University of Pennsylvania's Wharton School of Business